Last night’s World Cup draw was a bit of anti-cilmax for the simple reason that it wasn’t actually the start of the World Cup, just the prequal, setting the scene.
The excitement building up to the much-hyped raffle was because South Africa 2010 is still seven months away so it brought everything slightly closer.
Obviously we know who everyone is going to play, but the anticipation has been tempered rather than increased.
While the world awaited the draw – I still don’t know what happened when the second pot of teams were being drawn, they seemed to be allocated random groups – the race to hold the 2018 competition was in full swing.
Each entrant was given the chance to promote their bid with a short video and by all accounts the England bid team’s effort was rubbish.
The England 2018 bid has already been riddled with in-fighting and cock-ups, but after streamlining their campaign force they should have been better placed to acheive what sounds like a simple task.
Bring the World Cup back to England.
We created the game, we’ve got THE best stadiums and the best fans.
Oh and the Premier League, that’s good too.
So why oh why, did Lord Treeman and Co decide to show a cartoon for their promotional video?
Australia had Nicole Kidman on theirs. We had some fat South Park style kids walking up Wembley Way!!!
This just isn’t good enough.
The video should have shown the stadiums, the fans, the goals and the passion.
All this effort shows is that the bid team are still as arrogant as when we lost the race to host the 2006 edition.
Everyone may already know about our great footballing infrastructure, but why not take the opportunity to show them again and again.
Show them footage of Old Trafford or Anfield on a European night.
Show them footage of all the fans going to a League One match.
Show them footage of the real-life fans that flood Wembley Way.
A cartoon suggests that Lord Coe has pointed the bid team towards the same people that produced the London 2012 logo.
Remember the 2012 logo? The pink thing. I’m guessing it’s the same design team.
They may have well used Microsoft Paint like this.
The video should have been in 3D!
FIFA have just announced that the World Cup will be broadcast in 3D for the first time.
3D movies, such as Avatar, are everywhere and our very own (ignoring the fact that Murdoch is Australian) Sky Sports are leading the way in 3D.

A 3D video presentation would have blown the FIFA delegates away.
Imagine them all, standing outside the England 2018 bid booth in their 3D glasses, ducking out of the way of a Wayne Rooney shot.
Not only would they be able to see all our amazing stadiums but they would be able to wonder at the scale in glorious HD with depth (yes I am already saving up for my 3D tv).
Luckily England’s trump card David Beckham saved the day.
Beckham – I won’t mention his ridiculous haircut – arrived just as the video finished and hopefully everyone forgot about the pathetic cartoon straight away as they were struck by Beckham wonder.
In fact, the presentations decended into I’m a Celebrity with different bids parading their famous backer and the delegates going starry eyed when the likes of Luis Figo entered the room.
Figo’s arrival came half way through the USA video and the watchers (pathetically) left the American both to follow Figo to the Portugal stand.
Everyone loves Becks and all the FIFA types want to meet him so getting him to take part in the draw was a big plus for the London 2018 gang.
However, all they really need to do is get Beckham to talk to each of the FIFAs with a vote personally and ask them to vote for us.
They’d all say yes. None of the FIFAs could say no to Becks.
It’d even work on England hater Jack Warner.
The FIFA Vice President has always been very anti-England and always takes every opportunity to take a dig at the fact that Britain has five football federations.
The CONCACAF President was the England’s bid strongest opponent, but has now changed his mind after meeting Gordon Brown.
No-one in England likes Gordon Brown, but apparently the PM still has some star power around the World so imagine how Warner will react when he gets to meet Beckham.

Beckham has nothing to do for the next month as he waits to re-join AC Milan meaning he has plenty of time to get us the 2018 World Cup.
If he is successful in his mission it will be the most heroic thing the Manchester United graduate has done since beating Greece on his own all those years ago.
If the FA come across this then this writer is happy to help with the bid.
And one more thing, Jeff Stelling should do the draw. That would be brilliant.







